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📅 WEEK ENDING JUNE 26, 2026
Stock market candlestick chart trading
Issue #35 - June 29, 2026
The Prosperity Report
📅 Monday, June 29, 2026

The AI Tax Hits Your Wallet. Hiring Beats Forecasts, But Nobody Feels It.

Apple just raised prices across nearly its entire product line because of a memory chip shortage. Inflation hit 4.1%, its highest since 2023. Hiring has beaten forecasts for three straight months, yet most Americans still expect unemployment to rise. Here is what actually happened and what it means for you.

ED
Emmanuel S. Desmolieres, CLTC®
Founder, Planning & Prospering - 5 min read
S&P 500
7,354.02
-1.95% week
NASDAQ
25,297.62
-4.60% week
DOW 30
51,876.11
+0.60% week
PCE (May YoY)
4.1%
Highest since 2023
Grocery store shopping prices inflation
📈 Inflation Just Hit a 3-Year High. Here Is the Honest Read on Why.
4.1%
Headline PCE year over year
Highest since April 2023
3.4%
Core PCE year over year
Highest since October 2023
3%
Personal savings rate
Down from 5.5% a year ago

Thursday's PCE report - the Federal Reserve's preferred inflation gauge - showed prices rising at a 4.1% annual rate in May, the highest level since April 2023. Core PCE, which strips out volatile food and energy prices, climbed to 3.4%, also a multi-year high. Both readings came in right in line with what economists expected, but "in line with expectations" does not mean comfortable.

The driver is mostly energy. The war in Iran sent oil and gasoline prices soaring earlier this year, and that shock has been working its way through the broader economy ever since. Heather Long, chief economist at Navy Federal Credit Union, put it plainly: "Inflation is at a 3-year high due to the war in Iran and it's painful for middle-class and moderate-income Americans. People are spending more on gas, along with healthcare and utilities."

There is a genuine silver lining buried in this report. Oil prices have fallen sharply since their May peak - down nearly 39% from the high - which means May's inflation reading may represent the peak of this cycle. Several economists, including RSM's Joseph Brusuelas, expect a cooler print when June's data comes out, simply because gas prices have already come down. The harder question is whether core inflation - the part that excludes energy - keeps climbing on its own, driven by tariffs, AI infrastructure spending, and sticky services prices.

✅ What this means for you: If you have been feeling like your grocery bill, utility bill, and gas costs have all crept up at once, the data confirms you are not imagining it. The encouraging part is that the energy-driven piece of this inflation may already be peaking. The less encouraging part is that the Fed is now even less likely to cut rates anytime soon, with Morgan Stanley's Ellen Zentner saying flatly this "will keep the Fed on hold for quite some time." Plan your budget and any borrowing decisions around rates staying elevated through the rest of this year.

Computer laptop technology electronics store
💻 Apple Just Raised Prices on Almost Everything. This Is "RAM-ageddon."
ProductOld PriceNew Price
MacBook Neo$599$699
MacBook Air (512GB)$1,099$1,299
MacBook Pro (1TB)$1,699$1,999
iPad (base model)$349$449
iPad Air (128GB)$599$749
Apple Vision Pro$3,499$3,699

On Thursday, Apple raised prices across nearly its entire product lineup - Macs, iPads, HomePod, Apple TV, and Vision Pro - in what the company called an "unprecedented challenge." The cause is not tariffs or trade policy. It is a global memory chip shortage, now nicknamed "RAM-ageddon," caused by AI data centers buying up the same DRAM and NAND chips that go into laptops, phones, and game consoles. Contract DRAM prices jumped 80 to 90% in the first quarter of this year alone.

Here is the mechanism in plain terms: AI servers need a specialized, high-margin type of memory called HBM, made on the same production lines as ordinary consumer memory. Because HBM is three to five times more profitable for chipmakers like Micron and SK Hynix, they have shifted capacity away from consumer chips toward AI customers - starving the supply that Apple, Microsoft, Sony, and others depend on. Apple's statement was blunt: "We have never seen a component price increase this much, this quickly." Apple shares fell more than 6% on the news, their worst single session since April 2025.

Notably, the iPhone, Apple Watch, and AirPods were left untouched this round - but analysts widely expect that to change later this year. Industry analyst Nabila Popal said the Mac and iPad hikes were larger than she expected, which suggests upcoming iPhone price increases - expected with the iPhone 18 launch in the fall - could be steeper too, possibly as much as $200 on Pro models.

✅ What this means for you: If you have been planning to buy a new laptop, iPad, or any memory-hungry electronics this year, prices are very unlikely to come back down. Memory chip fabs take two to three years to build, and most new capacity will not be ready until 2027 at the earliest - Deutsche Bank expects DRAM supply to stay "tight" beyond 2028. If a purchase is genuinely on your near-term horizon, buying sooner rather than later is the financially sound move. If it can wait, it is worth waiting to see how this plays out rather than buying out of fear of further increases right now.

Job interview employment office workers
📋 Hiring Keeps Beating Forecasts. So Why Are Americans So Pessimistic?
3rd
Consecutive month of
stronger than expected hiring
4.3%
Unemployment rate
holding steady
54%
Of Americans expect
unemployment to rise this year

Thursday brings the June jobs report, and it arrives at an unusual moment: the actual hiring data has been beating expectations for three months running, while the public mood about the job market has not budged. May's report added 172,000 jobs against a much lower forecast, and unemployment has held at a healthy 4.3%. By almost any historical standard, this is a strong labor market.

Yet the University of Michigan's Survey of Consumer Sentiment found that 54% of Americans expect unemployment to rise over the next year - a level of pessimism the survey compares to the depths of the Great Recession. Tuesday's Conference Board Consumer Confidence Index will offer another read on whether that gloom is easing or deepening. Retailers are already responding to this disconnect: Home Depot and McDonald's have both flagged that price-conscious consumers are spending more cautiously, and General Mills told investors in February that lower-income households are limiting full-price purchases.

The gap between the data and the mood is not unprecedented, but it matters for how this week's numbers will be read. A solid June jobs report would normally be unambiguous good news. In an environment of high inflation, elevated rates, and rising prices on everyday goods, even strong hiring numbers may not be enough to shift how people feel about their own financial situation.

✅ What this means for you: If your own sense of financial unease does not match the "good" headline numbers you keep seeing, you are not alone, and you are not wrong to feel that way. Aggregate statistics can be true and still miss your personal experience of rising grocery bills, gas prices, and now electronics costs. The smartest response is not to argue with the data or with your own gut. It is to control what you can control: your spending plan, your debt, and your savings rate, regardless of which way the next jobs report breaks.

Wealth savings financial growth
💰 How Many Americans Are Actually Millionaires? The Number Might Surprise You.

With inflation dominating headlines and household budgets feeling squeezed, it is worth stepping back and asking a different question: how many people actually reach millionaire status, and what do they tend to do differently? A seven-figure net worth has become far more common over the past two decades than most people assume, driven largely by home equity, retirement account growth, and decades of consistent investing rather than any single windfall.

The common thread among most self-made millionaires is not a high salary or a lucky break. It is time in the market, automatic and consistent saving, and avoiding the kind of high-interest debt that quietly erodes wealth year after year. None of that is exciting, and none of it requires perfect timing on any individual stock, sector, or economic headline.

This matters more than ever in a week like this one. It is easy to feel like the financial news cycle - inflation reports, price hikes, chip shortages, geopolitical flare-ups - is something that happens to you rather than something you can build resilience against. The data on millionaires tells a more hopeful story: most of them got there through boring, repeatable habits sustained over a long period of time, not by perfectly predicting any of the headlines in this newsletter.

✅ What this means for you: You do not need to win every week to build real wealth. You need a plan you can actually sustain through weeks like this one - when inflation is up, your favorite electronics just got more expensive, and the headlines feel relentless. If you are not sure whether your current habits put you on a millionaire-track trajectory or not, that is exactly the kind of question a financial assessment can answer with real numbers instead of guesswork.

📊
What's Coming This Week
DayWhat to Watch
MondayQuarter-end and half-year-end trading. Watch for portfolio rebalancing flows as Q2 and the first half of 2026 officially close.
TuesdayMay JOLTS Job Openings + Conference Board Consumer Confidence. A read on whether the labor market is holding up after weeks of market turbulence.
WednesdayISM Manufacturing PMI + ADP Private Payrolls. The first real readings on how June actually closed out for hiring and factory activity.
ThursdayMarkets close early ahead of the July 4th holiday. Weekly jobless claims report as usual.
FridayMarkets closed for Independence Day. No trading. A natural pause after one of the more eventful months of the year.

This is a shortened, lighter week heading into the holiday. With markets closed Friday, expect lower trading volume and potentially exaggerated price moves on any news that does break through Wednesday and Thursday.

💡
This Week's Thought

"The production of memory chips is becoming a zero-sum game. For every wafer devoted to HBM stacks for AI servers, others are unavailable for smartphones, PCs, or vehicles. Memory chips have transitioned from a pure commodity to a distinctly macroeconomic variable."

- Deutsche Bank analysts, in a research note on the memory chip crisis

That sentence captures something important about 2026: the AI boom is no longer just a stock market story confined to a handful of tech companies. It is now directly inside the price of the laptop you buy, the inflation report the Fed reads, and the earnings calls of companies that have nothing to do with artificial intelligence on the surface.

🎯
One Action Item

This week's one action: If a laptop, tablet, or other major electronics purchase is genuinely on your radar for the next six months, do the math on buying now versus waiting. With memory chip shortages expected to persist into 2027 and beyond, prices are far more likely to climb further than to come back down anytime soon.

This is not a call to panic-buy anything. It is a call to be deliberate: if you were already planning the purchase, moving it earlier in your budget may save you real money. If it was a "maybe someday" purchase, there is no urgency created by this news alone.

Start Your Free Financial Assessment →

10 minutes. No judgment. Just clarity on where your money stands.

✍️
Final Word

This week showed two sides of the same economy at once. Apple, sitting at the end of a stretched AI supply chain, was forced to raise prices on nearly every product it sells because it could no longer absorb what data centers are willing to pay for memory chips. Inflation hit a 3-year high partly because of that same dynamic. And yet hiring data keeps beating expectations month after month, even as most Americans remain convinced the job market is about to get worse.

None of this lines up into a single, simple narrative, and that is honestly the more accurate picture of where the economy stands right now. The data and the mood are telling two different stories, prices are rising for reasons that have little to do with any one person's choices, and yet the long-term path to financial security has not actually changed: spend less than you earn, invest consistently, and avoid debt that compounds against you.

That last point is worth sitting with. The data on millionaires in America is not about luck or timing the market perfectly. It is about sustaining boring habits through weeks exactly like this one - when the headlines are loud, prices are rising, and the mood feels uncertain even as some of the underlying numbers look fine.

That is the whole purpose of this report: not to predict next week, but to help you see this week clearly enough to make good decisions with what you have.

Until next Monday - plan with purpose. Prosper with confidence.

Emmanuel S. Desmolieres, CLTC® | Founder, Planning & Prospering
emmanueld@planningandprospering.com - planningandprospering.com
Issue #35 | Week Ending June 26, 2026

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